My Core Values
How I Show Up
I tell the truth—always.
Even when it’s uncomfortable. Especially then.
I see what others miss.
And I help you move what actually matters.
I move at the speed of clarity.
I slow down to get clear, then we make bold moves that actually work.
I don’t do 'shoulds.'
Alignment over obligation, every time.
I hype with heart.
I walk with you, not ahead of you.
I believe your way is the best way.
My job is to help you trust it and use it.
I coach the human, not the business.
Because real strategy starts with real people.
I blend gut and brain.
Intuition + smart tools = serious momentum.
We make it fun.
Because business is hard enough—joy is a strategy.
just me
Amy James
Corporate never did it for me. I’ve always been the one who saw what wasn’t working, knew how to fix it, and somehow became the go-to for everyone who was stuck—whether or not it was technically my job.
I’ve walked away from roles that boxed me in, underestimated me, or didn’t reflect my worth. And when I finally quit playing small, I realized I’d been sitting on a goldmine of skills: strategy, clarity, creative thinking, and the ability to connect the dots in ways other people couldn’t see. I just needed the right people to partner with.
Now I help entrepreneurs clear the noise, trust themselves, and build businesses that actually feel good to run. We do it with intention, curiosity, and zero cookie-cutter bullshit.
Outside of work? I’m all about the next-level human. I study shamanic spirituality, dive deep into connection and relationship work, while spending as much time as I can floating—on a paddle board, a Onewheel, or in that sweet liminal space between nature, growth, and soul.